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Google Ads Online Training

Welcome to OnlineITvidhya’s Google Ads Training Program! Our comprehensive curriculum is designed to equip you with the knowledge and skills needed to master Google Ads and achieve your digital marketing goals. Whether you are a beginner looking to get started or an experienced marketer aiming to enhance your expertise, our training program has something for everyone.

★★★★★ | 85+ Satisfied Learners | Read Reviews

Upcoming Batches

Google Ads Online Training 14-October-2024 8:00 am Enroll

About Course

Why Choose OnlineITvidhya for Google Ads Training?

  • Expert Instructors: Learn from industry professionals with years of experience in digital marketing and Google Ads.
  • Hands-on Learning: Engage in practical exercises and real-world projects to apply your knowledge effectively.
  • Comprehensive Curriculum: Cover all aspects of Google Ads, from basic setup to advanced optimization techniques.
  • Certification Preparation: Get ready for Google Ads certification exams with our targeted study materials and practice tests.
  • Flexible Learning: Access our training materials anytime, anywhere, and learn at your own pace.

Who Can Learn Google Ads?
Google Ads can be learned by a wide range of individuals, including business owners and entrepreneurs looking to promote their products or services, digital marketing professionals seeking to enhance their skills, marketing students and graduates aiming for practical experience, freelancers and consultants wanting to diversify their offerings, e-commerce professionals striving to boost sales, non-profit organizations raising awareness for their causes, career changers transitioning into digital marketing, small business marketers competing with larger companies, content creators and influencers growing their audience, and anyone interested in understanding the dynamics of online advertising.

What are the Prerequisites for Google Ads Online Training?
The prerequisites for Google Ads online training include basic computer skills, such as navigating the internet and using common software applications, along with a foundational understanding of digital marketing concepts like SEO, PPC, and social media marketing. While prior experience with Google Ads is not required, familiarity with online advertising principles and a basic grasp of analytical tools will enhance the learning experience.

Placement Assistance
OnlineITvidhya provides comprehensive placement assistance to support your career transition, including professional resume building, interview preparation with mock sessions, and access to exclusive job listings and personalized job alerts. Our one-on-one career counseling offers tailored guidance on various digital marketing career paths, while networking opportunities through industry events and webinars help expand your professional connections. Additionally, we offer certification support with study materials and practice tests to help you prepare for Google Ads certification exams, ensuring you have the credentials needed to succeed in the competitive digital marketing field.

 

Curriculum

  • Overview of Google Ads
    • What is Google Ads?
    • Importance of Google Ads in digital marketing
  • Account Setup
    • Creating a Google Ads account
    • Navigating the Google Ads interface
  • Campaign Types and Goals
    • Search, Display, Video, Shopping, and App campaigns
    • Choosing the right campaign type for your goals
  • Understanding Keywords
    • Types of keywords: Broad match, Phrase match, Exact match, Negative keywords
  • Keyword Research Tools
    • Using Google Keyword Planner
    • Other keyword research tools (SEMrush, Ahrefs, etc.)
  • Building a Keyword List
    • Identifying relevant keywords for your business
    • Analyzing keyword performance and competition
  • Ad Formats
    • Text ads, Responsive search ads, Display ads, Video ads, Shopping ads
  • Writing Compelling Ad Copy
    • Best practices for ad copywriting
    • Crafting effective headlines and descriptions
  • Ad Extensions
    • Types of ad extensions (Sitelink, Callout, Structured Snippet, etc.)
    • Implementing ad extensions to enhance ad performance
  • Setting Up a Campaign
    • Defining campaign settings (budget, bidding, targeting)
    • Creating ad groups and organizing keywords
  • Bidding Strategies
    • Manual CPC vs. Automated bidding
    • Smart Bidding strategies (Target CPA, Target ROAS, etc.)
  • Audience Targeting
    • Demographic targeting
    • Interest and behavior targeting
    • Remarketing strategies
  • Monitoring Campaign Performance
    • Key performance indicators (KPIs) to track
    • Using Google Ads dashboard and reports
  • A/B Testing
    • Setting up and running A/B tests
    • Analyzing test results to improve ad performance
  • Optimizing Campaigns
    • Adjusting bids, budgets, and targeting
    • Enhancing ad relevance and quality score
  • Advanced Bidding Strategies
    • Enhanced CPC, Target Impression Share
    • Portfolio bid strategies
  • Dynamic Search Ads
    • Setting up and managing Dynamic Search Ads
    • Best practices for dynamic targeting
  • Google Ads Scripts and Automation
    • Introduction to Google Ads Scripts
    • Automating tasks with scripts
  • Setting Up Google Shopping Ads
    • Creating a Merchant Center account
    • Uploading product feeds and setting up Shopping campaigns
  • Performance Max Campaigns
    • Understanding Performance Max
    • Setting up and optimizing Performance Max campaigns
  • Tracking and Attribution
    • Setting up conversion tracking
    • Understanding attribution models and multi-channel funnels
  • Preparing for Google Ads Certification
    • Overview of certification exams (Google Ads Search, Display, Video, Shopping, etc.)
    • Study tips and resources
  • Continuing Education
    • Staying updated with the latest Google Ads features and updates
    • Joining online communities and forums
  • Case Studies and Success Stories
    • Analyzing real-world examples of successful Google Ads campaigns
  • Tools and Software
    • Overview of useful tools for managing and optimizing Google Ads campaigns
  • Support and Community
    • Accessing Google Ads help center and community forums

Features

Assessments

After each training module there will be a quiz to assess your learning

Lifetime Access

You will be provided with lifetime access to presentations, quizzes, installation guides and notes.

24*7 Support

We have a lifetime 24*7 Online Expert Support to resolve all your Technical queries.

Forum

We have a community forum for our learners that facilitates further learning through peer interaction and knowledge sharing.

Certificate

After successfully complete your course OnlineITvidhya will give you course completion Certificate.

Mock Interviews

Explore what the real-time interviews expect from you.

Reviews

R

Rajesh

OnlineITvidhya's Google Ads training was comprehensive and practical, equipping me with essential skills to manage effective campaigns

S

Surya

The instructors were knowledgeable and supportive, offering valuable insights that boosted my confidence in digital advertising.

P

Prasad

I'm impressed with OnlineITvidhya's training; it's well-structured, flexible, and helped me land a new role in digital marketing.

FAQs

Google Ads is an online advertising platform developed by Google, where advertisers pay to display brief advertisements, service offerings, product listings, video content, and generate mobile application installs within the Google ad network to web users.
OnlineITvidhya provides you with a recording of every class with unlimited access to all the practice platforms. So, you barely get a chance to miss out on anything while being part of OnlineITvidhya.
The Google Ads course is suitable for a diverse audience ranging from business owners and digital marketers to students and freelancers. It's ideal for business owners aiming to increase online visibility and attract more customers, while digital marketers can refine their skills in paid advertising and campaign management.
You will get Industry recognized Certificate from OnlineITvidhya after completing the program. The certificate can be a valuable addition to your resume, showcasing your proficiency in selenium and your commitment to professional development.
Yes, after completing the Google Ads online training course at OnlineITvidhya, you will receive placement assistance to support your career goals.
Completing google ads course equips individuals with valuable skills that are highly sought after in the digital world, opening up a wide range of career opportunities.
All the instructors at OnlineITvidhya are practitioners from the Industry with minimum 5+ yrs of relevant experience. They are subject matter experts and are trained for providing an awesome learning experience.