Upcoming Batches
| Google Ads Online Training | 2-September-2024 | 8:00 am | Enroll |
About Course
Why Choose OnlineITvidhya for Google Ads Training?
- Expert Instructors: Learn from industry professionals with years of experience in digital marketing and Google Ads.
- Hands-on Learning: Engage in practical exercises and real-world projects to apply your knowledge effectively.
- Comprehensive Curriculum: Cover all aspects of Google Ads, from basic setup to advanced optimization techniques.
- Certification Preparation: Get ready for Google Ads certification exams with our targeted study materials and practice tests.
- Flexible Learning: Access our training materials anytime, anywhere, and learn at your own pace.
Who Can Learn Google Ads?
Google Ads can be learned by a wide range of individuals, including business owners and entrepreneurs looking to promote their products or services, digital marketing professionals seeking to enhance their skills, marketing students and graduates aiming for practical experience, freelancers and consultants wanting to diversify their offerings, e-commerce professionals striving to boost sales, non-profit organizations raising awareness for their causes, career changers transitioning into digital marketing, small business marketers competing with larger companies, content creators and influencers growing their audience, and anyone interested in understanding the dynamics of online advertising.
What are the Prerequisites for Google Ads Online Training?
The prerequisites for Google Ads online training include basic computer skills, such as navigating the internet and using common software applications, along with a foundational understanding of digital marketing concepts like SEO, PPC, and social media marketing. While prior experience with Google Ads is not required, familiarity with online advertising principles and a basic grasp of analytical tools will enhance the learning experience.
Placement Assistance
OnlineITvidhya provides comprehensive placement assistance to support your career transition, including professional resume building, interview preparation with mock sessions, and access to exclusive job listings and personalized job alerts. Our one-on-one career counseling offers tailored guidance on various digital marketing career paths, while networking opportunities through industry events and webinars help expand your professional connections. Additionally, we offer certification support with study materials and practice tests to help you prepare for Google Ads certification exams, ensuring you have the credentials needed to succeed in the competitive digital marketing field.
Curriculum
- Overview of Google Ads
- What is Google Ads?
- Importance of Google Ads in digital marketing
- Account Setup
- Creating a Google Ads account
- Navigating the Google Ads interface
- Campaign Types and Goals
- Search, Display, Video, Shopping, and App campaigns
- Choosing the right campaign type for your goals
- Understanding Keywords
- Types of keywords: Broad match, Phrase match, Exact match, Negative keywords
- Keyword Research Tools
- Using Google Keyword Planner
- Other keyword research tools (SEMrush, Ahrefs, etc.)
- Building a Keyword List
- Identifying relevant keywords for your business
- Analyzing keyword performance and competition
- Ad Formats
- Text ads, Responsive search ads, Display ads, Video ads, Shopping ads
- Writing Compelling Ad Copy
- Best practices for ad copywriting
- Crafting effective headlines and descriptions
- Ad Extensions
- Types of ad extensions (Sitelink, Callout, Structured Snippet, etc.)
- Implementing ad extensions to enhance ad performance
- Setting Up a Campaign
- Defining campaign settings (budget, bidding, targeting)
- Creating ad groups and organizing keywords
- Bidding Strategies
- Manual CPC vs. Automated bidding
- Smart Bidding strategies (Target CPA, Target ROAS, etc.)
- Audience Targeting
- Demographic targeting
- Interest and behavior targeting
- Remarketing strategies
- Monitoring Campaign Performance
- Key performance indicators (KPIs) to track
- Using Google Ads dashboard and reports
- A/B Testing
- Setting up and running A/B tests
- Analyzing test results to improve ad performance
- Optimizing Campaigns
- Adjusting bids, budgets, and targeting
- Enhancing ad relevance and quality score
- Advanced Bidding Strategies
- Enhanced CPC, Target Impression Share
- Portfolio bid strategies
- Dynamic Search Ads
- Setting up and managing Dynamic Search Ads
- Best practices for dynamic targeting
- Google Ads Scripts and Automation
- Introduction to Google Ads Scripts
- Automating tasks with scripts
- Setting Up Google Shopping Ads
- Creating a Merchant Center account
- Uploading product feeds and setting up Shopping campaigns
- Performance Max Campaigns
- Understanding Performance Max
- Setting up and optimizing Performance Max campaigns
- Tracking and Attribution
- Setting up conversion tracking
- Understanding attribution models and multi-channel funnels
- Preparing for Google Ads Certification
- Overview of certification exams (Google Ads Search, Display, Video, Shopping, etc.)
- Study tips and resources
- Continuing Education
- Staying updated with the latest Google Ads features and updates
- Joining online communities and forums
- Case Studies and Success Stories
- Analyzing real-world examples of successful Google Ads campaigns
- Tools and Software
- Overview of useful tools for managing and optimizing Google Ads campaigns
- Support and Community
- Accessing Google Ads help center and community forums
Features
Assessments
After each training module there will be a quiz to assess your learning
Lifetime Access
You will be provided with lifetime access to presentations, quizzes, installation guides and notes.
24*7 Support
We have a lifetime 24*7 Online Expert Support to resolve all your Technical queries.
Forum
We have a community forum for our learners that facilitates further learning through peer interaction and knowledge sharing.
Certificate
After successfully complete your course OnlineITvidhya will give you course completion Certificate.
Mock Interviews
Explore what the real-time interviews expect from you.
Reviews
Rajesh
OnlineITvidhya's Google Ads training was comprehensive and practical, equipping me with essential skills to manage effective campaigns
Surya
The instructors were knowledgeable and supportive, offering valuable insights that boosted my confidence in digital advertising.
Prasad
I'm impressed with OnlineITvidhya's training; it's well-structured, flexible, and helped me land a new role in digital marketing.
